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By Alice Rawsthorn

Published: Sunday, April 1, 2007 http://www.nytimes.com/

Question: What do American Airlines, American Apparel, Comme des Garçons, Evian, Intel, Lufthansa, Nestlé and Toyota have in common?

Answer: They all use the same typeface in their corporate identities – Helvetica. You can also spot that font on the flags fluttering from the United Nations High Commissioner for Refugees’ trucks, the album sleeve of John Coltrane’s “A Love Supreme,” and all of the signage on the New York subway system.

It has now been 50 years since Helvetica was introduced. Even if you’ve never heard its name before, you would be bound to recognize the typeface, because you’ll have seen it so often without knowing. We live in such a bloated visual culture that a typical Western consumer is said to see – as opposed to actually notice – more than 3,000 corporate messages every day, and many of them are printed in Helvetica.

Helvetica plays such an important part in our lives that the Museum of …

Dr. Bernhard Knies  Rechtsanwalt - Fachanwalt für Urheber- und Medienrecht

"There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey. It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better."
— Attributed to John Ruskin (1819-1900)
Keywords: john ruskin,  fair value accounting, fair price

Mit der Markenregistrierung haben Sie den ersten Schritt zum nachhaltigen Schutz Ihres Markennamens getan. Behalten Sie auch nach der Anmeldung die Markenregister im Blick. Automatische, kostenlos und beim Eidgenössischen Institut für Geistiges Eigentum (Swissreg).
















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Unsere Literaturempfehlung zum Thema "Patent und Markenrecht":

Fuchs 1998
Walther Fuchs, "Joseph Beuys in Bern nicht genehm". [Zur Demission Harald Szeemanns als Leiter der Kunsthalle Bern], in: Der Bund, 19. Juni 1998, Bd. 149, H. 140, S. 2.

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Keyword: joseph beuys werke, kunsthalle bern, documenta, venezia bern, prada

Joseph Beuys in Bern nicht genehm Harald Szeemann über nahm 1961 die Leitung der Kunsthalle Bern. Gegen Ende seiner Amtszeit, am 20. Juni 1969, musste er Joseph Beuys in einem Brief mitteilen, dass er dessen Werk nicht wie vorgesehen anlässlich der Ausstellung «Sammlung Ströher Il» zeigen könne. Der Vorstand des Berner Kunsthalle-Vereins hatte sich dagegen ausgesprochen. «Wir machen lieber zu, als nochmals Beuys auszustellen», hiess es dazu in einer Pressemeldung des «Bund». Szeemann hatte Beuys an der legendären Gruppenausstellung «When Attitudes Become Form» im Frühjahr 1969 in Bern erstmals vorgestellt. Am Schluss seines Briefes an Beuys hielt er ausdrücklich fest:«Ich finde es schade, denn ich hätte wirkl…

Goal:  Letters written by and to Jacques Ernst Sonderegger (Swiss painter, graphic artist and writer) are going tob e published as part of a multimedia project that encompasses an online edition and a series of printed volumes. Both editions are based on the same XML documents from which any form of presentation can be generated (single-source principle).  Funding: Third-party funds